CPAAS - SAP

Facebook's Hello App is a Social Phonebook

Alex Spencer

FB HelloFacebook has launched its latest standalone app, Hello, which leverages Facebook data to, essentially, provide caller ID for numbers the user doesn't have saved on their phone.

This stretches beyond just the caller's name, to include other Facebook details such as their current job, number of mutual friends with the user and whether it's their birthday. Vitally, though, the caller needs to have already opted to share this information with the recipient via Facebook.

It's also possible to search for people's contact details – again, as long as they share this information on Facebook – or for businesses, to see the kind of details usually available on company's Facebook pages, including opening hours, reviews and number of likes.

The app was developed by the company's Messenger team, and thus it ties in with that app's functionality, offering free OTT messaging and VOIP calls.

Possibly the most attractive feature of Hello, though, is the ability to block calls. Users can choose to ignore either specific numbers or, automatically, any numbers which are commonly blocked by other users. This won't reject the call entirely, but will send the caller directly to voicemail.

Facebook describes the Hello launch as a test, with its rollout limited to Android initially.

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