Mobile Interactive Technology (MIT), the operational technology business that is part of Mobile Interactive Group (MIG) has been selected by high street retailer Faith to power SMS marketing campaigns to its opted-in database of 50,000 customers. The deal will see Faith license MITs MIDAS platform, enabling the company to manage all its SMS mobile marketing activity in-house.
Faiths SMS marketing will fully integrate and support all campaign activity surrounding the launch of the new Faith website, which went live at the beginning of the week, and will also inform customers of New Season collections; raise awareness of sales and promotional activity; drive footfall in-store throughout the UK and online by delivering mobile redemption codes and supporting discount promotions; and build consumer loyalty to the Faith brand by supporting awareness and applications for the Faith VIP card
Talin Vartevanian, Head of e-Commerce at Faith, says:
Our customers are continuously craving the latest sale offers and information from their footwear store. Adopting mobile and integrating SMS was the perfect solution for us. There is no cost to our consumers, with all being kept informed of marketing and promotional activity, as well as receiving exclusive offers to use online and in-store.
MIT notes that SMS alerts, delivered by its SMS Gateway, have a wide range of uses, including internal and external news, announcements, promotional offers, and marketing services. All MIT products are supported by MITs operations, client services and technology teams.