Family Guys Peter Griffin Takes to Instagram to Promote Show and App
- Tuesday, April 8th, 2014
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Fox is using Instagram in a novel way in order to promote animated series Family Guy, by giving lead character Peter Griffin his own account.
The Instagram account, which was set up on Friday, has already gathered over 55,000 followers, and has so far posted five photos – bespoke cartoons created by the Family Guy team.
Currently, the biggest number of likes garnered by a single post is 9,595, for the latest photo, suggesting the campaign is building momentum. However, it was the first – spoofing users tendency to share bragging shots of their holiday on the social network – that attracted the most conversation, attracting 768 largely positive comments from Instagram users. 
The campaign is intended to promote not only the show but also tie-in mobile game Family Guy: The Quest for Stuff, which is due to launch later this month.
