Soft drinks brand Fanta has teamed up with Brooklyn-based artist Steffi Lynn to create the world’s first-ever vending machine mural in New York City. The colourful street art installation at 247 Elizabeth Street will dispense the fifth and final mystery flavour from the ‘What the Fanta?’ collection.
Passers-by can scan a QR code at the mural to link directly to a 22 Sept Twitch Squad Stream, where TikTok star and #WhattheFanta ambassador Michael Le (@justmaiko) will unveil the zero-sugar ‘Blue’ Fanta flavour, which will be available in 20-oz. bottles through February 2023.
“This WTFanta vending machine design was inspired by playful and bold colors that reflect the indulgent flavors of the product line,” Lynn said. “I wanted the design to be eye catching for people walking by, but also hint at the mystery – drawing people to the design and wanting to know more. The rainbow represents how I imagine flavors flowing when we first taste something.” Radiating in gleaming colors of blue, green, peach and orange, the ‘What the Fanta?’ drinks were formulated to fool the senses and challenge tastebuds with opposite flavour notes offered in different formats across retail and restaurant channels, including 20-oz. bottles, Coca-Cola Freestyle fountain dispensers and frozen formulations. Fanta encouraged fans to join the conversation and guess the flavuors by using #WhatTheFanta on social media before revealing them.
Additional What the Fanta flavors have been revealed over the course of the summer: Green: Strawberry Shortcake; Orange: Watermelon Punch; Amber-Peach: Peach Cobbler; and Neon Green: Key Lime Pie. Le has helped spark conversation and debate about flavours, which have generated a wild array of guesses from curious fans.
“We’re bringing the ‘phygital’ fusion of online mystery and in-real-life art with a fun, uniquely Fanta flavor,” said Dane Callis, Senior Brand Manager at Fanta North America. “The 3-D mystery mural and complementing Twitch reveal are the perfect manifestations of the ‘What the Fanta?’ strange new mystery flavor campaign. “If any brand that can push the envelope and play with unexpected, fun and indulgent flavors, it’s Fanta. Variety is the brand’s anchor, so we’re constantly expanding our amazing flavor palette to appeal to those who are willing and wanting to try something new… and we’re doing so with zero-sugar and zero-calorie options.”