
Hands-On Mobile, which develops
connected games and applications, has announced the launch of the
Fantastic 4: Rise of the Silver Surfer mobile game and
personalisation suite.
The game features up to six mini-games,
comic-cut scenes, and unlockable wallpapers on some wireless carriers.
The games can be played individually or as part of an over-arcing
storyline that follows the movie.
Fantastic 4: Rise of the Silver
Surfer adds to our extensive Marvel Mobile game franchise,” says
Hands-On President and General Manager EMEA, Eric Hobson. The
pick-up-and-play casual mini-games give the player instant satisfaction
and addictive fun as there is a unique mini-game for each member of the
F4 team, plus Silver Surfer and a bonus group game featuring the
Fantasticar.”
The launch of the game is being supported by a
comprehensive marketing campaign. Promotional campaigns are running on
virtually every marketing channel, including outdoor, print and cinema
ads, TV, online, in-store point-of-sale, SMS and MMS. The movie opens today in the UK, and will be released across Europe this summer.