Yorkshire-based marketing agency Fantastic Media has launched a dedicated mobile division.

Fantastic Mobile aims to offer clients an end-to-end mobile marketing service, including mCommerce, app development, mobile web, and location-based services as well as reporting and analytics provided by Fantastic’s campaign management platform.

“Mobile is a new way of life,” said Fantastic MD Andy Hobson. “Our mobile marketing division will help us to address the need for immediacy that today’s consumer has. We will create ideas for brands that generate currency – and more importantly results – for every interaction. With our help, businesses will be able to have constant conversations with consumers and capitalise on the growing smartphone penetration. Mobile is a key medium for many of our clients, and we are now positioned to offer best in class service in this emerging channel.”

One of the first apps developed by Fantastic Mobile is Pitchero, a global club management network, which has hit the #2 spot for free Sports app in the App Store.