Fast Food – Faster

Mobile Commerce, which provides Location-based Services and mobile content integration, has partnered with fast food chain McDonald’s to deliver a ‘Find Your Nearest McDonald’s’ mobile internet service.

The mobile site works on any internet-enabled handset and has been optimised for use on both touch and non-touch devices. In the case of the iPhone, which is currently generating the majority of McDonald’s mobile traffic, the service has been integrated with handset location functionality.

The mobile site displays the nearest McDonald’s restaurants on a map and provides information on opening times and the services each restaurant offers. Users can view directions to each restaurant – either for walking or driving – from their current location. The user can either self locate, using their handset to find their location, or in the case of the iPhone, opt to use handset location.

“We want to provide the best customer service experience, and this means serving our customers at the times and places which suit them,” says Alistair Macrow, vice president, marketing for McDonald’s UK. “People want access to information whilst they are out and about. Our dedicated mobile internet site developed by Mobile Commerce enables our customers to quickly and easily search for, and then locate their nearest McDonald’s restaurant from wherever they are.”