Federica Fagioli

Excellent marketing and business communication academic background, solid experience in CRM/ECRM, social media, mobile, email marketing and digital marketing in genera. In-depth knowledge of loyalty, acquisition and retention marketing strategy with focus on BTL campaigns and customer journey optimization. Strong analytic skills, good knowledge of data driven marketing, BI, business analysis and excellent presentations skills. Demonstrated effective relationship management with both internal and external stakeholders to establish strong and mutually beneficial long-term relationships enabling the business to grow and develop. Good adaptability and flexibility working with a wide range of companies, partners, colleagues and stakeholders in various countries and as part of large teams. Proactive, self-motivated and able to motivate others with strong problem solving skills and ability to work under pressure. Demonstrated initiative and skills in organizing and optimizing time, resources and energies. Natural attention to details.