Ahead of the World Cup 2014 in Brazil, the first truly mobile international football tournament, FIFA has worked with Monitise Create, formerly Grapple, to build its first ever app.
The Official FIFA app brings together the data on more than 200 teams worldwide, along with a number of different football tournaments, in its World Match Centre so users can personalise the information they receive. Fans will be able to use the app to follow the draw for the World Cup in Brazil on 6 December, with users then able to track the official ranking of their national team across both men's and women’s football using the FIFA/Coca-Cola World Ranking.
Learning from Wimbledon in 2013, which saw Andy Murray's win become one of the most tweeted events in the social network's history, the organisation has integrated Facebook, Twitter and FIFA.com Club, its own online community, into the app platform. The sports app categories are brimming with football apps in the UK, but an official one from FIFA will no doubt be welcomed by fans who will be reaching for their smartphones to shout about their team's successes and failures.
The Official FIFA app could be the most sought-after sports app in history, with the organisation projecting 70m downloads in its first few months. During previous tournaments, FIFA's website has received in excess of 7bn page views and 150m unique visitors. The app has been created in English, Spanish, German, French and Portuguese, tailored to the international crowd expected to watch the event.