Fiksu Reports Revenues of $100m as Demand for Data-Driven Ads Grows
- Thursday, August 7th, 2014
- Share this article:
Data-driven mobile ad tech company Fiksu has reported annual revenues of $100m (£59.5m), citing a growing demand for data-driven mobile ads as a main driver of their growth.
The companys Programmatic Mobile Demand Platform now delivers optimisation to over 800 customers, promoting over 2300 mobile apps. It has accumulated and analyzed a wealth of device-level data about the actions of loyal mobile app users through its campaigns, with 3bn app downloads and 3.5 trillion marketing events recorded.
“The rising advertising demand and subsequent increase in advertising costs on social media and mobile ad exchanges weve seen in the last twelve months require that brands work ever more efficiently with the available media to achieve their goals,” said Richard Fetyko, senior vice president at ABR Investment Strategy. “That can only be achieved through intelligent optimisation of campaigns with rich data at scale, something that Fiksu excels in.”
“Fiksus roots have always been in data and now, in our fourth year, the sheer mass of data we have accumulated delivers massive scale and unmatched targeting to businesses and agencies seeking to optimise their mobile advertising results,” said Micah Adler, CEO of Fiksu. “The future is incredibly bright for data-driven mobile advertising.”