Bango has revealed that Filmnight, which has the rights to movie studio content in the UK and across Europe, is the latest media business to use Bango to sell its content on the mobile web. By navigating to ther Filmnight web shop at www.filmnight.com on their mobile, consumers can browse, pay for and download ringtones, wallpapers and videos on new releases such a Fantastic Four: Rise of the Silver Surfer and Harry Potter and the Order of the Phoenix, along with other major titles.
Handset detection and user convenience are key drivers for a successful mobile web experience, says Bango, which provides one-click mobile payment to the users phone bill. Making it clear what users are buying builds consumer trust and results in additional repeat purchases, the company says. The payment process is quick and simple, giving full compliance with the Payforit scheme, the UK cross-mobile operator initiative to promote a safe and trustworthy environment for mobile phone users to buy goods and services and charge it to their phone bill. From 1 September 2007, Payforit will start to become mandatory for UK mobile subscribers, beginning with O2.
We want to make sure that our consumers only pay for content that works on their phone,” says David McDonald, Head of Mobile at Filmnight. So for us, our proprietary mobile device detection solution and online handset configuration tool are as important as the payment experience. Bango gives our users the convenience of one-click purchases, and gives us competitive payouts. The whole mobile web experience provides us with happy customers who get what they want, quickly and easily.”
Saffron Digital, the technology solution behind Filmnights mobile services, also runs the mobile content services for Empire, IPC Media and Sony Pictures. Here, Bango is used to process mobile payments and bring the benefits of the mobile web to an increasing number of consumers.
More businesses are now launching a mobile web presence so they can engage directly with their consumers anytime and from anywhere,” says Bango CEO Ray Anderson. By providing a common integration point, Bango makes it easy for businesses to drive traffic to their mobile website, understand who their visitors are, track marketing campaigns and collect payment for digital content worldwide.”
Member Content
Member Content
Member Content