This afternoon at 4pm UK time, we are running the latest in our Making Sense of Mobile webinar series, looking today at mobile apps.

We will be joined by Michael Ericsson, chief commercial officer at Golden Gekko, talking about creating beautiful, engaging apps; and Jo Wightman, client services director at Fiksu, who will explore app discoverability, marketing, and creating loyal users. David Fieldhouse, chief marketing officer at AD-X, will examine how to track not just app downloads, but also, subsequent app usage. And Paul Childs from Adfonic will explain how to monetise your apps through in-app advertising.

Each presenter will speak for approximately 10 minutes, followed by a Q&A session moderated by Mobile Marketing editor David Murphy. Attendees can ask questions at any time via the webinar platform. 

There are already 150 people signed up to attend the webinar, and by registering to attend, you will receive a link to watch a recording of the webinar, even if you can’t attend live.

You can register to attend the webinar for free here.