Financial Times Launches on Flipboard

The FT has launched on Flipboard with the content accessible to all FT.com subscribers using their single digital platforml login. Users of Flipboard, which is available on iOS and Android, will also be able to access FT blogs and video.

Credit Suisse is the advertising launch partner for the app and will contribute full-page advertisements through to 30 June.

The company, which abandoned native apps, now sees mobile driving a third of all its online traffic and 15 per cent of new digital subscriptions.

Rob Grimshaw, managing director of FT.com, said: “The Financial Times’ launch on Flipboard builds on the success and popularity of our growing suite of mobile products, including the recently redesigned FT web app, offering readers an important new channel to access FT journalism and strengthening our presence on Android, the largest smartphone operating system in the world. Full-page advertisements provide yet another opportunity for our clients to reach the FT’s powerful, international and increasingly mobile audience.”

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