FineLine and Scanbuy Partner to Offer Interactive Packaging

FineLine Technology and Scanbuy have joined forces to offer a suite of in-store marketing solutions that use QR codes and NFC to deliver branded content.

Retailers will be able to add these interactive codes at the point of manufacturing so products destined for shops can be brought to life with mobile devices.

The companies will also offer mobile microsite design, product and shelf labeling and campaign analytics tools, with data broken down into things like age, gender and scan location.