The first US event in our 2012 Mobile Masterclass series is up and running. 10 US retailers have already signed up for the Mobile Retail Masterclass, which takes place in New York on the morning of 6 February, 2010. They include toy specialist, Toys R Us; cosmetics firm, Avon; sportswear and footwear retailer, Footlocker; Lord & Taylor, the oldest upscale, speciality-retail department store chain in the US; and luxury online, members-only fashion retailier, Gilt Group.

The Mobile Retail Masterclass will show traditional and online retailers how to use the mobile channel in their business. Core topics covered include mobile commerce, apps, mobile websites, mobile advertising, mobile marketing, mobile CRM and location based advertising. The event is designed for marketing directors, digital directors, heads of marketing, mobile managers, digital marketing managers, e-commerce managers and website managers from the retail sector.

After 15 minutes, the mobile experts move round, until every delegate has had the opportunity to hear from each mobile expert on a one-to-one basis. Feedback from delegates at previous Masterclass events suggests this is where the event delivers real value.

Retailers can register to attend the event for free here. To get involved in any of our Masterclass events as a specialist solutions provider, including this event, and our other 2012 events in the UK, the US and Germany, please contact: john.owen@mobilemarketingmagazine.com or T: 077696 74824. And for full details of the 2012 Mobile Masterclass schedule, click here.