Health and fitness wearable manufacturer Fitbit has acquired FitStar, app developers behind a platform that delivers personalised video-based exercise experiences on mobile devices.
Following the acquisition, users will be able to track their daily activity using Fitbit's devices and then get tailored exercise programs designed specifically for them by FitStar's team of fitness experts, which included American football star Tony Gonzalez and yoga expert Tara Stiles.
The acquisition broadens Fitbit's platform, adding new services in its range of mHealth products, and builds on its existing mobile experience that has built a large community of users on its mobile app.
"FitStar has created some of the most popular and top-rated fitness apps in the world with a mission very similar to ours and a history of success," said James Park, CEO and co-founder of Fitbit. "The addition of FitStar to our Fitbit family will allow us to offer a custom-fit experience based on personalised tracking data and also deliver on our promise of providing enhanced services and coaching."
FitStar users will also be able to publish their workouts onto Fitbit to see how their personal training or yoga practice impacts their overall health, and when using Fitbit's latest range of trackers that include it PurePulse continuous heart rate tracking, users will be able to see their heart rate trends during FitStar logged workouts.
"Fitbit was the first hardware tracker FitStar integrated with over two years ago, so FitStar had a long time to get to know the team and realise that the two companies have a shared vision of where the digital fitness space needs to go," said Mike Maser, cEO and co-founder of FitStar. "By combining forces, Fitbit and FitStar can collectively expand to offer users around the globe new, motivating ways to reach their health and fitness goals."