Wearables firm Fitbit has unveiled its latest device, the Fitbit Blaze, at CES.

The Blaze is a smartwatch, rather than the activity tracker bands Fitbit is best known for, but it does retain the same focus on fitness.

Alongside the notifications for calls, texts and events, and music player controls offered by most smartwatches, the Blaze features digital personal trainer FitStar, connected GPS tracking for outdoor exercise, heart rate measurement, and support for a variety of sports and activities.

The watch also has a modular design that allows the watchface to be removed from its strap and added to another, so that users can switch between workout-friendly and more formal designs on the go.

“One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it,” said James Park, CEO and co-founder of Fitbit. “With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customised to fit your personal style – while packing a powerful fitness punch to help you reach your goals.

“Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.”

The Blaze will be available from March 2016 at the RRP of £159.99, with premium leather or steel bands available at an extra cost.