Fitness First Gets Personal with Updated CustomFit App

Fitness First CustomFit croppedGym operator Fitness First has updated its CustomFit app, working with app developer DMI. The updated app is available to customers and non-customers alike and adds a range of new functionalities.

Users can access workouts designed by Fitness First professionals, at home or in the gym, with or without machines. A new ‘Fitness Logic’ system delivers a tailored experience by learning user preferences to build personalised workouts. Users can also book exercise classes from within the app.

There are also new social features. Users can share their progress and personal best performances with other users and friends, via leader boards. The updated UI can track and analyse progress in real time to give users a snapshot of their fitness journey.

“Studies show that we have specific psychological needs to increase our motivation when it comes to exercise, and we’ve designed the app’s new features to fulfil these,” said Fitness First CIO, Ed Hutt. “People value autonomy – having a choice in what they do and not feeling pressured; they need encouragement early on that they’re making progress, and are also motivated by feeling comfortable in their surroundings. With DMI, we’ve been able to deliver personalisation and choice, as well as reinforcing progress within the app, which users can access anywhere, anytime, as suits them.”