Fiverr has launched a new ad centered around a Broadway-style musical titled “Nobody Cares.”

The campaign, which features lively jazz hands, playful cameos, and a catchy sing-along tune, emphasizes a light-hearted message: it doesn’t matter whether you use AI; what truly counts are the people behind it and the results they achieve.

Meanwhile, Fiverr’s campaign serves as a reminder that the success of these tools relies heavily on human creativity and expertise.

The musical advertisement will feature appearances from prominent figures, including Ross Pomerantz, known as Corporate Bro, and Fiverr’s CEO, Micha Kaufman. It will be showcased online and across social media platforms.

“As more people and businesses are tapping into the potential of AI, we’re now entering an exciting phase of seeing what is actually being created with it”, said Matti Yahav, Chief Marketing Officer at Fiverr.

“With AI helping to unlock the power of creativity, our new advertising campaign invites the public to look beyond AI as a tool, harness your imagination, and consider the endless possibilities, enormous amount of fun and great results that can come from leveraging the best AI talent.” 

Alongside the campaign, Fiverr unveiled its 2024 Generative AI Usage Report, which is based on a survey of 3,300 freelancers. The findings indicate that AI tool usage among freelancers has risen to 63%, marking a 5% increase from 2023.

The report highlights popular generative AI tools such as ChatGPT, MidJourney, and Firefly as the most commonly used. However, it also notes ongoing skepticism among freelancers, fueled by concerns over accuracy, quality, and legal and copyright issues.