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Flipkart partners with 5,000 retail stores in rewards scheme expansion

Tyrone Stewart


Flipkart is partnering with more than 5,000 retail stores across India in an extension to its ‘SuperCoin’ rewards programme. The strengthening of the programme means that customers will be able to use SuperCoin rewards points to pay in stores across the country.

SuperCoin Pay enables retail outlets from across fashion, groceries, food & beverages, travel, and health & wellness to register to begin accepting SuperCoin payments. Customers will be able to pay the full value of their bills, both online and offline, at the over 5,000 stores.

“Over the past year, SuperCoin has developed into a highly successful rewards programme, with over 10bn SuperCoins earned by millions of Flipkart customers. Building on this success, and with the intention to create a larger and more inclusive ecosystem, we are thrilled to announce the launch of SuperCoin Pay,” said Prakash Sikaria, Vice President of Growth and Monetisation at Flipkart.

“The lines between online and offline shopping are becoming increasingly blurred and our intention is to make the consumers’ shopping experience more rewarding, no matter where they shop. Being a part of the SuperCoin programme enables our partners to reap the benefits of Flipkart’s 300m customer base through a truly integrated rewards initiative.”

Customers can pay using SuperCoins via the Flipkart app when in physical stores. Using the app, they can scan the QR Code displayed at partner stores and select ‘Pay with SuperCoins’. If there is any balance still to be paid, the customer can pay using Netbanking, cards, or UPI before showing their payment code to cashier. The app can also be used to view the entire list of stores accepting SuperCoin payments.

Walmart-owned Flipkart will continue to make its rewards programme free for any of its customers.

The introduction of SuperCoin Pay comes following the recent introduction of SuperCoin Exchange, which enables customers to exchange SuperCoins for rewards points at partner brands and vice versa.