Online flirting network Flirtomatic has revealed that over 9,000 users downloaded The Hedrons single via its new music service over the 10-day trial period. This has led to a fourfold increase in digital album sales over the same period, as well as hits across all Hedrons-related web platforms rising substantially.
The female four piece from Glasgows single, Couldnt leave her alone, was made available free of charge through Flirtomatics music service, which allows bands to promote, distribute and sell their music, whilst flirting and chatting with members online. The service, which was launched in June, is available on both the web and mobile – enabling mobile members to listen to tracks streamed directly from a WAP site.
Every member who logged into Flirtomatic, across both mobile and the web, received a flirtogram from the band promoting their track says Flirtomatic Commercial Advisor Gigi Dryer. The music service allows bands to directly target 82,000 unique monthly users and interact with them on an individual level, leading to more sales, downloads and online conversations, as seen with The Hedrons.
Dougie Souness, MD of No Half Measures, which manages the Hedrons, adds:
The Flirtomatic network has proven to be the perfect fit with The Hedrons fan-base and the success of the campaign is further testament to the power of online and digital communities across both the web and WAP.
The music service is available across all mobile networks and is free of charge, though data charges apply.