Flirtomatic Celebrates Miss World Success

David Murphy

Mobile and online flirting service Flirtomatic has revealed that almost 1,000 people have entered the Miss Great Britain 2009 competition via their mobile, with a further 2,000 people
signing up to become judges for the competition, interacting with
contestants for the chance to take part in the selection process as part of the
Face of Flirtomatic competition.
Since the competition began on 23 March, more than 3,000 contestants have sent over 10,000 virtual gifts, been rated more than 100,000 times and received 1 million messages, all to try and win a place in the final of Miss Great Britain on 12 May.
According to Flirtomatic, 30% of entries (900) have come from normal, everyday girls, who perhaps wouldnt have taken the time and effort to go through the traditional mode of entering by attending auditions. 70% have come from guys looking to be judges in the Flirtomatic competition, keen to see if they can uncover the next Miss Great Britain.
The Miss Great Britain contest has been around since 1945 but this years contest is the worlds first to accept entries via mobile. Combining the popularity of online social networking with a physical event has proved highly successful with both the female and male users on Flirtomatic, the company says.
Our users, both male and female, have responded to this competition in a way that has completely surpassed our expectations, says CEO Mark Curtis. Whenever we try something new like this, we very quickly find out whether its going to be a success, simply from the way our users react. Its true that a beauty contest, isnt really going to rock the world, but its been a bold move for us to interact in such a way with an offline event. This is a physical, traditional event that began 64 years ago and weve pulled it into the mobile, online world. One of our aims for this, was to try and give mobile a sense of relevancy in the real world, to see if we can successfully take the work of a social network offline and I hope weve achieved the beginnings of that.
The Face of Flirtomatic competition ran from 23 March until 19 AprilĀ and was only open to UK users. Any girl with a Flirtomatic profile has the chance to win the Miss GB Face of Flirtomatic competition and book their place in the final of Miss Great Britain 2009 on 12 May at Caf de Paris in London.