Flirtomatic Loves Admob

Flirtomatic has enlisted the services of mobile ad network Admob, and says that early signs reveal that the mobile sales agency is on track to meet the recent increase in demand for Flirtomatic mobile media. Recent brands to run mobile advertising with Flirtomatic include Smirnoff, ITV and O2.
The ad industry has been forced to look beyond traditional methods to reach consumers in recent times, says Flirtomatic, as consumer behaviour and habits have moved away from TV and radio towards new mediums. Flirtomatic believes that everything is rapidly falling into place for a boom in advertising on mobile.
The latest advances in mobile technology, coupled with the fact that so many of us now own or make regular use of a mobile, mean it is finally ready to fulfil its potential as the ideal platform for advertisers, says Flirtomatic CEO Mark Curtis Consumers use mobiles for an increasing number of activities – checking emails, keeping up to date with the latest news, shopping and of course flirting. By understanding mobile usage and users, advertisers can target their market more directly than ever before.
Flirtomatic notes that mobile marketing has been boosted by the recent decision by the majority of UK operators to revamp their mobile Internet packages and offer all-you-can-eat data bundles, making it easier and cheaper for people to get online while on the move.
Given mobile advertisings rapid evolution, the company says, its easy to see why so many leading brands are keen to promote their products and services on the Flirtomatic WAP site, which has a registered user base of over 500,000. In August, Firtomatic recorded more than 100 million WAP impressions, just over a year after the services launch.
As one of the UKs most popular mobile destinations, we have seen a surge in the number of brands interested in advertising on Flirtomatic, says Curtis. The growth potential in this sector is huge, and companies need to act quickly or risk letting their competitors take the lead.”