Flowd Launches Frequent Fans Program

Flowd, the social network for music lovers, has launched its Frequent Fans program for artists. Frequent Fans is a turnkey promotions program that allows the music industry to create promotions and mobile coupons based on a variety of promotion triggers and business rules. The program is now available for all signed artists and their partners across the world. To use it, artists just need to sign up for a Flowd artist account.

With Flowd’s location-based features, artists can reward fans for attending their gigs. Additional promotion triggers include artist following, wall posts and image shouts, with a variety of promotion types tied to the triggers. This, says Flowd, enables very precise targeting for both local and global fan promotions, and makes it the first social media application to provide robust loyalty program tools for the music industry.

“Bringing mobile and location-based campaign tools to Flowd business architecture is a great step for us,” says Flowd SVP, Tommi Laitinen. “The campaign features and the variety of business rules bring huge value to artists and the music industry. Mobile social marketing has more opportunities than anyone can imagine today.”

In collaboration with Sony Music Entertainment, the first Frequent Fans campaign is for Britney Spears – Who’s the biggest fan? This EU-only promotion offers the first 1,000 fans that take part a free copy of the new single Till The World Ends, through a mobile coupon, while one winner will earn the title of Britney’s No.1 fan. The campaign includes user activity based triggers, combined with unique campaign codes. There’s more information on this campaign here.