Flytxt Moves into S. Africa

Mobile marketing platform provider Flytxt is expanding its business focus and presence to S.Africa. The company is working with Azu Technology Advisors, to establish its operations in the country.
S.Africa is one of the most vibrant markets, and has been a hotbed of mobile innovation and technology, says Flytxt Chairman, David Harper. We are excited to be here and offer our mobile marketing technology to mobile operators and other large enterprises.
Flytxt has played a leading role in the evolution of mobile marketing industry since 2000. It created many successful mobile marketing projects for operators, including Orange Wednesdays, the longest-running and most successful mobile loyalty program in the world. In 2007, the company sold its agency business to Buongiorno and reinvented itself as a technology platform provider, with the launch of its Neon mobile marketing platform.
Neon is now deployed with many operators and large enterprises, including Reliance Communication, the second largest Indian mobile operator with over 70 million subscribers across CDMA and GSM networks.