Flytxt Neon, the mobile marketing platform company, has announced it has secured a deal in one of the most vibrant mobile telecoms markets in the world. SupportComm, the leading service provider to Brazilian mobile operators, has chosen Flytxts Neon platform to promote its mobile content services in Brazil. SupportComms clients include Claro, Vivo, Brasil Telecom and Telemig. 
Neons easy-to-use targeting and tracking will allow SupportComm marketers to target consumers by demographics and previous purchasing behaviour,and measure their return on investment in real-time, the company says. SupportComm will be able to perform A/B testing to compare the performance of different offers and target the highest response offer to its customer base, increasing response rate and average sale value.
We want to get closer to the operators customers, develop relationships with them and drive revenue streams says SupportComm Director of Innovation and Strategic Partnerships, Ben Serridge, Partnerships. Neons automated event upload, targeting and real time conversion reporting will allow us to regularly target our customers based on past purchases.      
Founded in 1997, SupportComm specialises in the development of solutions and services that integrate voice and data. It provides download solutions for ringtones, games, images and multimedia content. 
SupportComm is a very important client for us, as it sits in an extremely mobile-literate part of the world and has relationships with all the leading operators in Brazil says Flytxt Neon CEO Tim Williams. They have a deep understanding of mobile marketing good practice and in integrating Neon with their content systems, we expect Neon will enable them to dramatically improve their ROI.