EMMAs

FMCG Mobile Ad Spend Grew 175 Per Cent in 2013, Says InMobi

Kirsty Styles

Unilever logoFMCG (CPG) ad spend at InMobi grew by 175 per cent last year, with the company saying it now works with more than half of the ‘top 25’ leading consumer goods brands worldwide.

Last year, InMobi revealed that it had signed up Unilever, one of the world’s biggest multinationals. Unilever has been using InMobi's tech to target mobile campaigns in emerging markets spanning APAC and MEA for brands like Lynx and Sure, Dove and Ben & Jerry's. InMobi says this demonstrates that brands that traditionally favour TV and print ads are moving their money to mobile.

“Mobile is an area of focus for us and we are always on the lookout for ideas, innovations, insights and new platforms for our brands to activate,” said Rahul Welde, VP of Media for Asia, Africa, Middle East and Turkey at Unilever. “We’ve done some exciting work with InMobi across markets over the last year and I am looking forward to an even better year ahead.”

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