The wait is over - our 2015 Effective Mobile Marketing Awards winners will be revealed tonight to a sell-out crowd at our ceremony in London. However, if you're not lucky enough to be there in person, you can still follow the action in several ways.
It's our sixth year of holding the Effective Mobile Marketing Awards, and this year has seen the highest quality of entries yet, with companies battling it out in 34 different categories, including four People's Choice categories where the winners are decided by you, the public. You can check out the full shortlist here.
The ceremony, which takes place at The Grange Tower Bridge Hotel in London, will be presented by our editor David Murphy and online editor Alex Spencer, with some surprise entertainment in between categories.
If you're following along at home, you can keep track of who's winning what on Twitter using #EMMAs, or check back on the site later this evening, where we'll be posting a full list of the winners shortly after the ceremony.