In an exclusive deal which sees it becoming master content provider to O2 Ireland,  mobile content retailer FoneStarz Media has added the mobile network to its list of partners as it continues to rollout its multimedia content around the world.
O2 Ireland has revamped its entire portal to offer customers easier accessibility and improved choice. FoneStarz is the new master content provider for the Pics & Clips service, which gives O2 Irelands subscribers a new, content-rich service
According to FoneStarz, the FoneStarz Pics & Clips service has been a success for operators around the world, offering network customers a huge range of branded downloadable wallpapers, animations, themes and short-clip video.
As the second largest mobile network in Ireland, O2 Ireland gives FoneStarz a new group of customers to provide its extensive range of services to. The O2 Ireland network has 32% of the Irish market, with 1.7 million customers.
We are very excited to have been chosen by O2 Ireland to extend our services to its customers, says FoneStarz Media CEO, Dave Moreau. This partnership will help to enhance O2 Irelands range of content services, while enabling us to take another step toward increasing our offering around the world.
FoneStarz hosts, manages and publishes multiple content formats for over 2,400 different handset types and currently licenses and aggregates content from more than 150 partners worldwide.
FoneStarz Media Group hosts, manages and retails wallpapers, animations, short-form video and Mobile TV, themes, Flash, audio, horoscope & personalisation products across 35 channels in 25 territories. FoneStarz exclusively manages these products on the portals of a number of major mobile network operators.
The companys content management and distribution system Daius allows dynamic publishing and mobile web retailing from its portfolio of more than 150 licensed content owners. FoneStarz is currently working with global media brands, including Manchester United, Warner Bros, Bauer, National Geographic, IPC and Universal Music.