Mobile retailing specialist FoneStarz Media Group has launched kazzip, its first direct-to-consumer (D2C) mobile offering. Having experienced significant success with its on-portal strategy, FoneStarz is one of the first mobile content providers to take its off-portal offering to market.
Initially available to consumers in Germany, the United Kingdom and the US, the D2C platform will go beyond the walled garden to offer end-users a range of bespoke mobile infotainment services which includes images, animations, videos and tones.
In a market analysts suggest is already worth $5billion (2.5 billion), FoneStarsz says the kazzip service has already attracted interest from major brands looking to partner with a mobile imaging specialist.
The launch of kazzip is a significant and exciting step for FoneStarz, says CEO Dave Moreau. In the last seven years we have built FoneStarz into a successful global
content provider and we now have the infrastructure and expertise to launch this standalone service. As the significance of the potential revenue streams in this market become clear, there will be an influx of direct to consumer launches, but we feel we are in the ideal situation to establish ourselves as one of the leaders in this dynamic marketplace.
FoneStarz distributes and manages content in 25 countries across Europe, Asia, Australasia and the Americas, and sold more than 8 million items of mobile content in the first six months of this year. Listing high profile companies such as Manchester United, Warner Bros and McLaren among its clients, FoneStarz is currently expanding its core specialties by moving into the mobile search and advanced video markets.