FoneStarz in O2 Tie-up

Mobile content company FoneStarz Media has signed an exclusive deal with O2 Ireland to introduce a range of content for both its O2 Active and O2 i-mode platforms. FoneStarz says its portfolio is being introduced in response to the recent upsurge in demand for multimedia mobile content in Ireland.
FoneStarz will offer five service categories. Manchester United and Celebrity World are already live, and will soon be followed by Hollyoaks, Pics n Clips and Viral Zone. The packages have been specifically tailored for the Irish market, due to an increase in peer-to-peer content sharing, as well as the widespread demand for recognised brands such as Manchester United, which has a huge fan base throughout the country.
The O2 Active platform will contain a portfolio of FoneStarzs well-known wallpaper and animation collections, which will include the popular categories of Manchester United and cute content in addition to classic ringtones.
We are delighted to have expanded our coverage in the Irish market with O2 says FoneStarz CEO Dave Moreau. The FoneStarz brand continues to grow and we hope that the buoyant Irish market will be another success story for the company.
FoneStarz currently sells more than 1 million picture and video downloads each month, distributing and managing content in 19 countries across Europe, Asia, Australasia and the Americas. The companys clients include Manchester United, Warner Bros and McLaren.