SIAL, the biennial Paris-based food and beverage trade fair, has developed a QR Code to help visitors to this year’s show. The code takes users to a mobile version of SIAL’s website, enabling visitors to register for the show, see the list of exhibitors, and read news updates, all from their phone.
The QR Code was developed in collaboration with Tokyo-based creative agency SET and is visible on SIAL’s press releases and promotional materials. With innovation an integral part of the exhibition’s DNA, the event organisers say they aim to develop more and more cutting edge services. From 17 to 21 October, SIAL will welcome over 5,500 exhibitors and over 148,000 visitors from across the world to the Parc des Expositions, Porte de Villepinte, Paris. 
