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Former Google and Dentsu Aegis execs launch Bind digital network

Tim Maytom

A new Manchester-based marketing business is hoping to change the way small businesses interact with marketing agencies with business model centred around utilising the gig economy. Bind, created by former Google Industry manager Max Hopkinson, former Dentsu Aegis Network director Oliver Hopkinson and freelancer Will Pidgeon, is a marketing acquisition specialist aiming to disrupt the current agency model.

Bind's objective is to remedy the failings of the curreny marketing agency model by fixing issues like account managers being encouraged to continuously upsell, juniors completing advanced projects, a lack of transparency and the use of vanity metrics.

Its business model will focus on helping small businesses solve problems and meet their business goals through an extensive network of reliable freelancers, with available services including paid search, paid social, display advertising, Google Shopping and AV.

Bind will create a bespoke strategy for each client based on their business goals, harnessing the ever-growing gig economy to ensure tasks are completed to the highest standards by skilled experts.

"We knew there needed to be a change in the agency model, so we became that change," said Oliver Hopkinson, co-founder of Bind. "Our model ensures all our clients receive bespoke and personalised strategies to help them reach their goals, and we will utilise the ever-growing gig economy to provide our clients with the best service possible. We take pride in high-quality work, ROI and highly measurable results and by ensuring all our clients are treated equally."