Martin Gill, principal analyst, eBusiness & Channel Strategy at Forrester Research, will deliver the Retail Insight keynote address in the Future session at the Mobile Retail Summit in London next Wednesday.

Martin’s focus is on the eCommerce market within the European Union, with a particular interest in the retail industry, covering both pure-play online and multichannel retailing. His current areas of research include the application of location- and context-aware mobile applications to the shopping experience; social commerce; the integration of interactive media such as video into the eCommerce mix; and physical/digital channel integration.

He will also be taking part in the panel debate closing the session and the conference, entitled: ‘Stop the World… Where is the mCommerce revolution heading, and how can retailers survive it and play an active and successful part in it?’

Martins background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europes largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

For more information on the Mobile Retail Summit, head for the event website.