Forrester Predicts $114bn of US Mobile Purchases During 2014
- Sunday, May 11th, 2014
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Purchases made on smartphones and tablets in the US will hit $114bn (£68bn) in 2014, according to a report from Forrester.
Despite the lower number of regular tablet users than smartphone owners in the US – currently around 100m and 200m respectively – Forrester expects two-thirds of this revenue, $76bn, to come from tablets due to their larger screens and form factors better suited for shopping.
Its worth noting that mobile users making purchases on their devices are still in the minority – 38 per cent of smartphone owners and 31 per cent of tablet owners in 2014. 
However, those figures are expected to rise to 55 per cent and 61 per cent, respectively, pushing total mCommerce revenues in the US to $293bn.
