MM Awards

Webinar: Four key steps to an effective retail app strategy

Mobile Marketing - Sponsored by: App Annie

App Annie

The widespread use of mobile phones continues to change the face of retail. With the number of sessions in shopping apps more than doubling in some European countries, mobile now presents the best opportunity for retailers to drive sales and build brand loyalty. But, can you be sure that your mobile app strategy is working to its full potential?

To help answer this question, App Annie – in association with IMRG – will reveal the biggest app trends impacting the retail sector and showcase how leading retailers are improving customer engagement through apps in a webinar on 29 March at 3pm BST.

You will also learn what’s driving success for leading mobile app players in other sectors and how this can translate to better customer engagement and revenues for retailers.

Other aspects included in the Webinar:

  • The trends driving more consumer to shop through mobile
  • The metrics retailers should be tracking and why
  • How to improve app store optimization (ASO)
  • Tech Innovations helping to improve the customer journey
  • It will feature case studies of JD Sports, Wholefoods, Sephora, Just Eat and Walmart and how they are outperforming the competition on mobile

Paul Barnes, territory director, App Annie
Andy Mulcahy, strategy and insight director, IMRG
Prajanma Singh, senior marketing manager, App Annie