French news channel FRANCE 24 has launched its English programmes live and on-demand to the 55 million subscribers of Japanese mobile operator, NTT DoCoMo. The move is part of France 24s strategy of focusing on the mobile Internet and targeting leading operators,
The service offers free, unlimited access to all DoCoMo 3G subscribers, and is available via a QR Code that redirects to a URL providing access to FRANCE 24 live streaming, as well as a range of high quality video programmes on demand. The technical solution has been provided by French company Atomiz.
The launch of FRANCE 24 on DOCOMOs 3G package confirms the channels success in the mobile services market, which is growing strongly worldwide and especially in Asia, says FRANCE 24 Vice-President Worldwide Distribution, Philippe Rouxel. FRANCE 24 is a pioneer in mobile applications, particularly for the iPhone and all other Smartphones, and is firmly positioning itself as the only international news channel available free of charge, live and on catch-up to everyone, everywhere, on every screen.