Dutch mobile consultancy Bor3d has launched a multi-language download portal with over 400 free ad-supported mobile games for more than 1,000 different handsets. The free game downloads are funded by in-game ads shown before and after the game.
The games can be downloaded by going to http://thumbgames.mobi directly on the Phones Internet browser. The games are sourced from almost 40 developers, including UFT and HandyGames. 
Games are subdivided into different categories, including Action, Arcade, Retro, Puzzle, and Casino Games. Consumers can download the game of their choice with one click. The intelligent content management system ensures that the customer downloads the best version for his or her phone.
The mobile gaming market is booming, but everyone is still looking for a good business
Model says Harry Lips, Marketing Manager at Bor3d. We think that the ad-supported model is going to do very well.”
Bor3d says its vision is supported by a recent study carried out by the Online Publishers Association, which found that over one third of mobile consumers are willing to watch ads in exchange for free content.
In this model everyone wins; the developer, the publisher, the advertiser and of course the consumer”, says Lips.