Free mobile marketing services provider MOB.Li  has
launched an interactive mobile ad response service for UK-published
magazines and newspapers. The service enables a reader to respond to an
ad via a text message, rather than filling in a  coupons or phoning the
company direct and then waiting for the information to arrive in the
post.
When a reader sees an advertisement and wants to know more, they simply send a text to the companys MOB.Li mobile service number, which is shown on
the ad, including their email address. Information from the company is
then automatically emailed back to them for retrieval retrieved via a
PC or Internet-enabled mobile phone. The service is free to the
advertiser, and the only cost to the customer is that of a standard
text message.
Advertisers benefit from a highly effective sales and information
service that enables them to provide up-to-the-minute details of
products and services quickly and easily, both to new enquirers and
existing customers.
Our aim is to connect consumers directly with organisations, for
mutual benefit, via a mobile phone says MOB.Lis Kevin Usher Theres
no unwanted communication as the customer asks to receive the
information and their privacy is guaranteed – their personal details
will not be passed on to other companies.”