Free Wi-fi To Boost Mobile TV, says Juniper

Juniper Research has released its report, Mobile TV – Applications, Services & Opportunities, 2010-2015.

The report finds that a surge in applications which can take advantage of the increasing availability of free wi-fi services are set to boost a mobile TV industry that has anticipated revenues of nearly $7bn (£4.6bn) by 2015.

Within two large forecasting suites, the report assesses the likely value and usage levels of both streamed and broadcast services, split by eight key regions an additional 43 countries for broadcast services.

The report finds that mobile TV traffic over wi-fi is expected to increase by 25x over the 2010-2015 period, as streamed service penetration and usage levels, also fuelled by consumer smartphone adoption, rise sharply. The report notes, however, that despite the capacity relief that wi-fi offers to cellular networks, greater mobile TV usage will still place the 3G and 3.5G networks under stress.

The report also offers an extensive examination of the various technological, social and economic factors that have impacted upon the mobile TV market over the past 18 months, and looks at how disruptions in the mobile content value chain – notably the growing prevalence of the app store model – have impacted upon mobile TV.

It considers the key factors that have disrupted the mobile TV value chain, and the key social, economic and technological trends that have shaped the development of the mobile TV market in the past 12 months. It also looks at the prospects for dedicated mobile broadcast TV networks and technologies; at how much data traffic streamed TV services will generate over the next six years; and at the strategies that network operators, vendors and service providers should employ to maximize their revenue opportunities from mobile TV.

There’s more information about the report here.