FreeRange Communications has announced the commercial availability of the FreeRange Mobile Publishing Platform, which it says enables a major step forward for online publishers to seamlessly extend their content to mobile consumers.
In conjunction with the release, FreeRange Communications has also announced new customers The Wall Street Journal Digital Network, Fierce Markets, and PaidContent.org, who join NewsGator, Travelocity, and Portland Trailblazers in their  adoption of the platform.
FreeRange provides complete mobile coverage for publishers, delivering branded content to a wide range of mobile devices, including BlackBerry, Windows Mobile, Symbian, Palm, and iPhone handsets.
The FreeRange Mobile Publishing Platform removes the barriers typically present for effectively pushing web content out to the mobile device marketplace by leveraging existing web content, eliminating mobile content management system requirements and operating in a software-as-a-service model to create zero impact on customer IT resources. Content and ads are automatically delivered and stored on the readers mobile phone, ready to be consumed on demand.
With this release, FreeRange gives publishers the ability to grow their brand and extend their content to mobile consumers like never before, says FreeRange Communications CEO, Jon Maroney. Publishers are hungry for ways to give their readers instant access to content on the go with an addictive user experience that will grow their subscriber base. Combined with the additional opportunity to create new revenue streams through mobile advertising and marketing, FreeRange is an attractive solution.
The Wall Street Journal Digital Network uses the FreeRange Mobile Publishing Platform to provide a WSJ.com-branded mobile application that automatically downloads optimized content to a users BlackBerry device. Users receive immediate access to business, finance and technology news and analysis from WSJ.com as well as MarketWatch.com, Barrons.com and AllThingsD.com. Headlines, article summaries and previously downloaded stories are always accessible, even if out of wireless coverage, such as in the subway or on a plane.