Mobile marketing entrepreneur Alex Meisl has launched skins4things, a product personalisation company providing custom-made skins for mobile phones, laptops, iPods and games consoles.
The company designs and produces adhesive vinyl skins which fit and stick to a wide range of electronic devices, enabling brands to differentiate their products, inject style and personality and get their message across.
Mobile operator 3, Toshiba, and human rights charity Amnesty International are among the first corporate clients skins4things has won. The company says its creative department works closely with each brand to develop bespoke skins for their customers, and also offers a fitting service.
Meisl, who previously co-founded and now chairs mobile marketing firm Sponge, having grown  the business to a 5m turnover since 2001, believes this is the perfect time to launch his new venture. He says:
Market projections for electronic device personalisation will exceed $5 billion (2.6 billion) by the end of the decade. skins4things opens up exciting new opportunities for brands and manufacturers to fulfil the demand for personalisation, allowing them and their customers to inject individuality into their products quickly and cost-effectively.
All skins are manufactured in the UK, using high-quality 3M material with Comply Performance adhesive which is pressure activated, and which allows for repositioning and for removal without leaving any residue. The material avoids air bubbles and is laminated to protect against minor knocks and scratches. Skins can be used for PR and promotions, corporate branding, gift with purchase and introducing limited editions inexpensively at short notice. skins4things also has a retail and white-label offering which will be launched in major stores during Q4 this year.