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From Techstar to Telenav: Thinknear

Alex Spencer

EliWe caught up with Eli Portnoy, who sold his location-based mobile marketing company Thinknear to Telenav in 2012 for $22.5m (£13.5m). We asked him why he quit Amazon to get stuck into location, how he got on in the TechStars accelerator and about Telenav's plans for 2014.

The company recently launched a 'Geo cookie' product, which helps them to retarget people who have been in a certain location with relevant ads at a later date.

You can listen to the full interview below, or download it as a podcast here.