From Techstar to Telenav: Thinknear
- Monday, March 10th, 2014
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We caught up with Eli Portnoy, who sold his location-based mobile marketing company Thinknear to Telenav in 2012 for $22.5m (£13.5m). We asked him why he quit Amazon to get stuck into location, how he got on in the TechStars accelerator and about Telenavs plans for 2014.
The company recently launched a Geo cookie product, which helps them to retarget people who have been in a certain location with relevant ads at a later date.
You can listen to the full interview below, or download it as a podcast here.
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