Full-screen Ads Pay Five Time More than Banners
- Thursday, March 15th, 2012
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Full-screen mobile ads pay five times more than banners, according to Greystripe. This figure was reached by analysing all campaigns running on the mobile ad network over a two month period.
Apps in Greystripe’s network earn up to $1,330 (£845) in daily revenue, and up to $24,811 in monthly revenue.
“In 2010, Steve Jobs famously said, ‘mobile ads suck’. Over the past two years we have seen mobile advertising come a long way,” said Kurt Hawks, general manager at Greystripe. “We are an industry leader in rich media full-screen ads, and the money our publishers and app developers make in the Greystripe network reflects that.” 
