Mobile messaging service provider Fun Text is bringing comedy clips to peer-to-peer mobile messaging. The deal with Comedy Time, the most watched comedy channel on mobile and the 7th most popular mobile video channel across all genres in the US, will see live stand-up gigs recorded and edited into 30-second jokes that can be viewed and shared through the Fun Text service.
Content will include live comedy events coordinated by Bob Fisher, owner of the Ice House in Pasadena, California, which nurtured talents such as Steve Martin, Robin Williams, Billy Crystal, David Letterman, and Jay Leno. The deal with Fun Text spans all of Comedy Times brands including ChickComedy and Comedy Time Latino and will initially be launched on Fun Texts US channels, starting with Sprint.
We want to expand the enhanced messaging category, says Fun Text Business Development Director, James Pycock. That is why we have not only partnered with greetings card giant American Greetings but have also brought in smileys and emoticons from the world of instant messenger, pokes and gifts from social networks and movie clips from Mogreets. By working with the leaders in comedy video we are creating a just for fun section so that customers can share boredom busters with each other.
The Fun Text solution connects content with communication and provides integrated access across clients (Java, Symbian and Brew) as well as Wap and web store fronts. It is already deployed by carriers such as Sprint, T-Mobile and 3. The service is offered from the messaging menu of many handsets and displays managed galleries of online professional content for fun, social and emotional messaging.