FunMobility, which provides wireless community and media services, has announced a partnership with action sports brand, Vans. The partnership will help build brand affinity with Vans customers.
FunMobility, in concert with Access360Media, will provide a mobile destination that allows users to receive daily text messages and free wallpapers produced by Vans. The partnership will allow users the option to select from wallpapers from the Vans website and receive them directly on their phone. The wallpapers can be found on the Vans.com Mobile page.
FunMobilitys direct-to-consumer website, FunMo.com, will be powering the Vans mobile wallpaper page. FunMo.com allows users create graphics and animations to personalize their phones, connect with others within the mobile community, share mobile photos, and browse thousands of original wallpapers and ringtones. FunMobility offers a selection of made-for-mobile downloadable wallpapers, including the Vans Off The Wall logo and team rider action shots
Vans customers are very loyal, and offering them cool mobile content at no cost is a way to show our appreciation, says Vans Interactive Marketing Manager, Dan Maiman.