Fussy has launched a new Christmas advert for its limited edition Santa-inspired scent.
Created by independent creative agency 10 Days, the ad features a short film that offers an X-rated explanation of why a child’s parents smell exactly like Santa Claus.
Fussy Founder, Matt Kennedy said: “A threesome with Santa might not be everyone’s idea of a Happy Christmas…thankfully that’s why we’ve launched a Santa-scented deodorant.” 
The ad will be feature across digital and social media.
White added: “We wanted to create something that was going to stand out from the sea of worthy and samey Christmas ads. A festive story that’s never been told before (for obvious, X-rated reasons). It’s playful, unexpected, and disruptive – just like Fussy.”
