MASTERCLASSING

Galaxy S6's Poor Performance Causes 38 Per Cent Drop in Samsung Profits

Alex Spencer

Samsung Galaxy S6Samsung has reported a 37.6 per cent year-on-year drop in profits, down to 5.75 trillion South Korean won (£3.15bn) in its Q2 2015 earnings.

Following poor take-up for the Galaxy S6, the company's mobile division saw profits fall from 4.42 trillion won, in Q2 2014, to 2.76 trillion won.

The company attributed this drop to low sales of older mid- and low-end devices, but the S6's performance is certainly a contributing factor. Samsung confirmed it would be “adjusting” the price of its flagship handset, suggesting a major price cut is in the works, and the device's market share speaks for itself.

According to device detection firm 51Degrees, the Galaxy S6 failed to achieve comparable traction to its predecessors in the first months of release (see graph below). After three months, the S6 held just a 1.6 per cent share of web traffic from Samsung devices. By the same point in their life cycles, the S4 and S5 attained a 6.2 per cent and 4.9 per cent share respectively.

51Degrees Samsung

 

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