Gameloft Adopts AppNexus SSP for Premium Inventory
- Friday, January 15th, 2016
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Gameloft Advertising Solutions has partnered with ad tech firm AppNexus to sell its premium in-app inventory via AppNexus supply side platform.
Gamelofts apps, including the likes of Asphalt and Modern Combat, has a reach of 173m unique users and 10bn impressions each month. 
“AppNexus has a tremendous product roadmap and strong execution track-record matching Gameloft’s need for cutting-edge infrastructure built for global scale,” said Michel Guillemot, CEO, Gameloft. “This partnership will allow us to simplify the purchasing process for our inventory, deliver high quality advertising campaigns with a unique level of visibility and control, and maximize revenue. Partnering with AppNexus is one more step in our continuous effort to bring the most advanced solutions in our programmatic strategies.”
